Welcome.
My name is Ali and I’m an exited founder, consultant, and author. New Motives is where gender, business, pop culture and the personal intersect.
This newsletter will feel particularly relevant to those in creative fields like marketing, brand building, and copywriting, and folks who care about the latest in consumer and online trends as they shape culture, career and our daily habits.
It is also for anyone who is working on themselves, eager to grow, and curious about how their media and cultural diet impacts their frame of mind.
See you out there.
Cadence
I write once a week, usually on Fridays or Sundays.
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Find me at @alikriegs on Instagram.

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Rethinking how books are made and promoted. Founded + sold my first company, published a non-fiction book on entrepreneurship in 2021, now launching my fiction thriller September 17th.