Quick disclosure before we get into it: some of this is confirmed (Bloomberg reporting, Ben Edelman’s reporting), some of it is mine and still developing. I’ve tried to keep those two things clearly …
What Bloomberg Didn't Ask About Phia and ShopMy
A source confirms ShopMy quietly cut ties with Phia in December - the same month Bloomberg says its cookie-stuffing code went live. What I learned about Phia's use of ShopMy through my own reporting.
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