The Four Biggest Mistakes I See Millennial Brand Founders Make
Three years into consulting, I'm starting to notice some patterns.
Since selling my B2B e-commerce business in 2022, I’ve worked with dozens of brand founders on everything from strategy and positioning to DTC growth, fundraising, and retail expansion. Because I’m a millennial - and because my former business supported thousands of mostly millennial-founded brands - my consulting roster and waitlist still skews heavily…
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