New Motives

New Motives

Selling for $700MM and No One Knows Who You Are.

Andrea Lisbona just sold Touchland for 700MM with *no* personal brand. Do you have to be a lifestyle influencer to be a successful consumer CEO? Let's find out.

Ali Kriegsman's avatar
Ali Kriegsman
May 15, 2025
∙ Paid

On Monday, May 12th, my group chats, Instagram feed and Substack newsletters were flooded with the jaw-dropping and inspiring news that Touchland was getting acquired for 700MM dollars. The brand - n…

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